Portfolio

Company

FLUX

The best partner in the AI era

Flux
History with DNX Capital
  • 2018 Founded
  • 2019 Seed
  • 2021 Series A (lead investor)
  • 2022 Series B (lead investor)
  • 2026 Series C

Interview

The motivation came from a simple ambition: to do something big as a team. With our CTO Li bringing deep expertise in AI research, we built FLUX with AI at its core from day one. Long before ChatGPT, we saw the potential of generative AI. With the data we’ve accumulated, the AI technology we’ve built, and a team that can flexibly test hypotheses, we believe there’s no need to be tied to a single domain. In business, everything comes down to market size and execution — so rather than limiting ourselves to a single industry, we set our sights on horizontal expansion from day one. Narrowing your market means narrowing what your company can ever become. Just as SoftBank succeeded in mobile and CyberAgent in gaming, trillion-yen companies have grown by venturing into adjacent fields. From the very start, FLUX was built to expand horizontally across industries. DNX has invested in us continuously since our seed round. Having existing investors back us gives new investors the confidence to come on board — and DNX’s reputation has opened doors far beyond funding, influencing everything from bank lending to auditor selection. Their deep B2B knowledge, networks, and learning programs like SaaShip have directly shaped how we make decisions as a company.